The three cult British brands that have completely taken over London

The three cult British brands that have completely taken over London

A similarly viral brand comes in the form of Damson Madder, who you may know from their quilted jackets and playful patterns. In particular, the two-tie leopard print “Tilly” Gilet, a mainstay on London women’s wishlists, has become so popular that one is snapped up the second it makes it onto Vinted, as if by vicious clothing piranhas. Indeed, many of Damson Madder’s leopard print items have become wildly popular across the capital, so much so that it feels like the brand has become the main flagbearer for the current leopard print renaissance (well, them and Wales Bonner – no one can deny the influence of those Adidas Sambas, regardless of the Rishi Sunak effect).

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