Surrender value norms: Life insurers begin rolling out revised bestsellers | Insurance

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With the new surrender value norms effective from Tuesday, most life insurance companies are immediately rolling out revised versions of their best-selling, non-participating products.


These contribute a significant portion to their overall premiums, in line with the Irdai Product Regulations 2024. The remaining products in their portfolios will be rolled out in due course, with a target completion by December, industry insiders suggested.


In June this year, insurance regulator Insurance Regulatory and Development Authority of India (Irdai) issued a ‘Master Circular on Life Insurance Products.’ Here, it introduced norms to ensure better payouts for customers who exit

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